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Why Sell With HOTRG?
Sell Smarter
At Heart of Texas Realty Group, we do more than put a sign in your yard. With deep knowledge of the East Texas market, powerful social media marketing, and proven negotiation skills, we position your home to sell quickly and to maximize your profit. Scroll down to get your FREE CMA today!
Professional Photography
With access to skilled photographers and top-quality equipment, we ensure your property is showcased in its absolute best light, highlighting unique features and creating images that attract serious buyers.
Negotiation Expertise
Drawing on experience and market knowledge, we advocate fiercely on your behalf and work every angle to secure optimal pricing, terms, and conditions so you get the most value from your sale.
Maximum Listing Exposure
Leveraging multiple MLS systems, a network of 90+ in-office agents, and expansive online platforms, we ensure your property reaches the widest audience possible, maximizing visibility and attracting qualified buyers.
Local Market Knowledge
With an in-depth understanding of East Texas neighborhoods, pricing trends, and buyer behavior, we can position your property strategically by ensuring it’s priced competitively and marketed to attract the strongest offers.
Expert Marketing
From tailored social media campaigns to both virtual and in-person open houses, we use proven strategies and modern tools to connect your property with the right audience and generate maximum interest.
Support Beyond Closing
Even after the sale is complete, we remain your trusted partner by providing guidance for your next move, referrals to reliable service providers, and continued market updates to help with future selling or investing decisions.
The Home
Selling Process
1
Preparation
Assess and prepare your home for sale, including repairs, upgrades, and staging. Decide on a listing price and strategy.
2
Showings
Allow potential buyers to view your home through scheduled showings.
3
Negotiations
Review and negotiate offers to reach mutually agreeable terms with the buyer. Execute offer and set closing date.
4
Escrow
Buyer inspections, appraisal, lender requirements, and title company work are completed and then we’re Clear to Close!
5
Closing
Complete the necessary paperwork, transfer ownership, and finalize the sale at the closing.
Our Special Expertise
Ready for your FREE CMA?
Wondering “How much is my home worth?” Start with a free Comparative Market Analysis (CMA). As local market experts, we will look at data from recently sold homes to price your property effectively. We’ll review:
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Recently sold homes in your neighborhood
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Competing listings currently on the market
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Market trends and buyer demand
Key Selling Vocabulary
Comparative Market Analysis (CMA)
Market value report based on nearby sales. Using local market data specific to your property, this report will be used to create our pricing strategy.
Closing Costs
Fees due at closing, may be different for buyers and sellers depending on property, lending, etc.
Days on Market (DOM)
How long a listing takes to sell. This data helps indicate which party the market may be favoring- allowing us to market effectively.
Contingency
Contract condition (inspection, financing, etc.). Leveraging contingencies helps ensure our buyers are protected throughout the process, and ensures our sellers are keeping their contracts moving towards closing.
Earnest Money
Buyer’s deposit held in escrow at the title company. Usually 1% of the purchase price, and goes towards buyer’s closing costs at closing.